Korean Shopping Expressions (Clothing, Prices, Discounts)

Table of Contents

• Navigating Korean Fashion: A Shopper's Guide
• The Buzz Around Korean Fashion
• Essential Phrases for Clothing Purchases
• Decoding Prices and Discounts
• Making Your Purchase and Beyond
• Experiencing Korean Shopping Culture
• Frequently Asked Questions (FAQ)

Navigating Korean Fashion: A Shopper's Guide

Dive into the vibrant world of Korean fashion, a sector experiencing remarkable growth and global influence. From the latest K-pop inspired styles to sustainable choices, South Korea's apparel market is a dynamic space. To make the most of your shopping adventures, whether online or in bustling markets, understanding a few key Korean phrases related to clothing, pricing, and negotiation can open doors and enhance your experience. This guide is your passport to confidently navigating the stylish streets and digital platforms of South Korea.

Korean Shopping Expressions (Clothing, Prices, Discounts)

 

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The Buzz Around Korean Fashion

The South Korean fashion landscape is truly captivating, fueled by a potent mix of global trends and distinct local flair. The apparel market alone is projected to reach a staggering USD 41.49 billion by 2034, showcasing its significant economic power and international appeal. This growth is not happening in a vacuum; it's deeply intertwined with the pervasive influence of K-culture, encompassing everything from the iconic styles seen in K-dramas to the trendsetting outfits of K-pop idols. Furthermore, technological innovation is revolutionizing how fashion is bought and sold, with e-commerce platforms like Ably Corporation securing substantial investments and major players like Coupang and Naver dominating the online retail space.

 

Statistics paint a clear picture of this booming industry. In 2024, the clothing market was valued at USD 29.64 billion, with an expected compound annual growth rate of 3.42% over the next decade. The digital sphere is particularly dominant, with the fashion e-commerce market generating an impressive USD 25,670 million in 2024 and anticipated to grow by 5-10% in the following year. This online surge means that a significant chunk, between 60-65%, of the fashion market share will reside online by 2025. South Korea also leads the pack in per capita retail e-commerce sales in Asia, underscoring a population that is both tech-savvy and keen on online shopping. By 2025, per capita revenues in the apparel segment alone are expected to hit USD 765.50 per person.

 

Currently, Korean fashion trends are a fascinating blend of comfort, modern aesthetics, and street-style influences. Oversized silhouettes continue their reign, offering a relaxed yet chic vibe. Monochromatic outfits, often inspired by the sleek looks of K-pop artists, are a popular choice for creating a sophisticated appearance. The classic denim-on-denim combination remains a go-to for effortless casual style. Athleisure continues its strong presence, with items like cycling shorts, cropped tops, and chunky sneakers being staples. Beyond clothing, accessories play a pivotal role; statement glasses, stylish hats, and unique jewelry are often used to elevate an entire look. A growing consciousness around sustainability is also subtly shaping the market, with more brands focusing on eco-friendly practices and materials.

 

Key Market Insights

Metric	2024 / Projection	Details
Total Apparel Market Value	USD 29.64 Billion (2024)	Projected to reach USD 41.49 Billion by 2034
CAGR (2025-2034)	3.42%	For the clothes market
Fashion eCommerce Market Value	USD 25,670 Million (2024)	Expecting 5-10% growth in 2025
Online Market Share	60-65% (Expected 2025)	In the fashion market

Essential Phrases for Clothing Purchases

Navigating the bustling markets and stylish boutiques of Korea becomes significantly easier and more enjoyable when you can communicate your needs. Mastering a few basic Korean phrases related to clothing is key to a smooth shopping experience. When you spot something you like, whether it's a chic jacket or a comfortable pair of trousers, you'll want to know if it's available. Asking "Do you have this?" is a great starting point; in Korean, this is **___ 있어요?** (___ isseoyo?).

 

If you have a specific color in mind, you can refine your query. For instance, to ask "Do you have ___ in [color]?", you would say **___색 있어요?** (___ saek isseoyo?). This allows you to be precise about your preferences, whether you're looking for a classic black or a vibrant pop of color. Sizing can sometimes be a challenge, but Korean retailers are usually accommodating. To inquire about different sizes, you can ask, "Do you have a bigger/smaller size?" by saying **더 큰/작은 사이즈 있어요?** (Deo keun/jageun saijeu isseoyo?).

 

Before committing to a purchase, you might want to try items on. The polite way to ask "Can I try this on?" is **이거 입어 봐도 돼요?** (Igeo ibeo bwado dwaeyo?) or **이거 입어 볼 수 있어요?** (Igeo ibeo bol su isseoyo?). Once you've found your items, locating the fitting room is simple. A helpful phrase is "Where is the fitting room?" which translates to **탈의실은 저기에 있어요.** (Taruishileun jeogie isseoyo.) or, more directly asking, **탈의실 어디로 있어요?** (Taruishil eodiro isseoyo?). Being able to ask these questions will definitely streamline your shopping, making it less about pointing and more about conversing.

 

Essential Clothing Inquiry Phrases

English Phrase	Korean Phrase	Romanization	Purpose
Do you have this?	___ 있어요?	___ isseoyo?	Checking availability of an item.
Do you have ___ in [color]?	___색 있어요?	___ saek isseoyo?	Inquiring about specific color options.
Bigger/Smaller Size?	더 큰/작은 사이즈 있어요?	Deo keun/jageun saijeu isseoyo?	Asking for alternative sizes.
Can I try this on?	이거 입어 봐도 돼요? / 이거 입어 볼 수 있어요?	Igeo ibeo bwado dwaeyo? / Igeo ibeo bol su isseoyo?	Requesting to try on clothing.
Where is the fitting room?	탈의실은 저기에 있어요. / 탈의실 어디로 있어요?	Taruishileun jeogie isseoyo. / Taruishil eodiro isseoyo?	Locating the fitting area.

Decoding Prices and Discounts

Understanding prices and knowing how to inquire about potential discounts are crucial skills for any savvy shopper. When you've found an item that catches your eye, the first question is usually about its cost. To ask "How much is this?", you can simply say **이거 얼마예요?** (Igeo eolmayeyo?). If the item is further away, you might point and ask "How much is that?" using **저거 얼마예요?** (Jeogeo eolmayeyo?). This direct approach is standard in most shopping environments.

 

When it comes to discounts, the approach varies depending on the type of store. In traditional markets like Namdaemun or Dongdaemun, or at smaller roadside stalls, polite negotiation is often part of the culture. You can try asking for a discount by saying **좀 깎아 주세요.** (Jom ggagga juseyo.) or even a more direct **깎아 주세요.** (Kkakka juseyo.). Especially if you're buying multiple items, presenting an opportunity for a bundled deal, asking for a reduction is more likely to be successful. Some shoppers even inquire about the price difference if paying with cash, asking **현금으로 계산하면 얼마나 싸게 해 줄 수 있어요?** (Hyon-geum-eu-ro kye-san-ha-myawn awl-ma-nah ssah-geh hae chul su it-saw-yo?). This indicates a willingness to pay on the spot in exchange for a better deal.

 

However, it's important to note that aggressive bargaining is generally not expected or appropriate in department stores, chain retailers, or established boutiques in areas like Apgujeong Rodeo. In these settings, prices are typically fixed. Sales and promotions are usually advertised clearly, so you can ask "Is there a sale going on?" using **세일 언제 해요?** (Seil eonje haeyo?) or **혹시 할인하는 거 있어요?** (Hoksi halinghaneun geo isseoyo?). Familiarizing yourself with these nuances will help you gauge when and how to seek a better price, ensuring you get the most value for your money.

 

Price and Discount Phrases

English Phrase	Korean Phrase	Romanization	Context
How much is this?	이거 얼마예요?	Igeo eolmayeyo?	Standard price inquiry.
How much is that?	저거 얼마예요?	Jeogeo eolmayeyo?	Inquiring about a more distant item.
Please give me a discount.	좀 깎아 주세요.	Jom ggagga juseyo.	Polite request for a price reduction, common in markets.
Is there a sale?	세일 언제 해요? / 혹시 할인하는 거 있어요?	Seil eonje haeyo? / Hoksi halinghaneun geo isseoyo?	Inquiring about ongoing promotions.
Cash discount?	현금으로 얼마나 싸게?	Hyon-geum-eu-ro awl-ma-nah ssah-geh?	Asking about a potential price reduction for cash payment.

Making Your Purchase and Beyond

Once you've found the perfect item and perhaps negotiated a price, the next step is making the purchase. If you've decided to buy, a simple and enthusiastic way to signal this is **이걸로 살게요!** (Igeollo salgeyo!) which means "I'll buy this!" or "I'll take this one!". Another common phrase is **이거 주세요.** (Igeo juseyo.), which translates to "Please give me this one." These phrases are clear and signal your intent to purchase.

 

Payment methods are also an important consideration. While cash is still accepted, especially in smaller establishments, credit cards are widely used. To confirm if cards are accepted, you can ask **카드 돼요?** (Kadeu dwaeyo?) or **카드 받으세요?** (Kadeu badeuseyo?). These are straightforward questions that will quickly clarify the payment options available.

 

After completing your transaction, you might need a receipt. Simply ask for one by saying **영수증 주세요.** (Yeongsoojeung juseyo.). In some cases, you might change your mind or find an item isn't quite right. For this, you can inquire about exchanges by asking **교환 가능해요?** (Gyohwan ganeunghaeyo?). Similarly, if you're looking for a refund, the phrase is **환불 가능해요?** (Hwanbul ganeunghaeyo?). Keep in mind that refund policies can vary, and sale items may be non-refundable, so it's always good to check beforehand if possible.

 

Sometimes, you might want to take a bit more time to browse before making a decision, especially in larger stores or markets with numerous options. A polite way to do this is to say **더 둘러보고 올게요.** (Deo dolabogo olgaeyo.), which means "I'll be back after looking around some more." This shows courtesy and respect for the seller's time while allowing you the freedom to explore other options without pressure. These phrases, from confirming purchases to handling returns and browsing, round out your shopping vocabulary.

 

Transaction and Post-Purchase Phrases

English Phrase	Korean Phrase	Romanization	Usage
I'll buy this! / I'll take this one!	이걸로 살게요! / 이거 주세요.	Igeollo salgeyo! / Igeo juseyo.	To confirm your purchase decision.
Do you accept credit cards?	카드 돼요? / 카드 받으세요?	Kadeu dwaeyo? / Kadeu badeuseyo?	Checking payment methods.
Please give me a receipt.	영수증 주세요.	Yeongsoojeung juseyo.	Requesting proof of purchase.
Can I exchange this?	교환 가능해요?	Gyohwan ganeunghaeyo?	Inquiring about the possibility of an exchange.
Is a refund possible?	환불 가능해요?	Hwanbul ganeunghaeyo?	Checking refund policy.
I'll look around more.	더 둘러보고 올게요.	Deo dolabogo olgaeyo.	Politely declining immediate purchase to browse further.

Experiencing Korean Shopping Culture

Shopping in Korea is more than just a transaction; it's an experience deeply rooted in culture. Understanding the context in which these phrases are used can significantly enhance your interaction. For example, shopping in traditional markets like Namdaemun in Seoul offers a vibrant, bustling atmosphere where friendly haggling is not uncommon. Here, using **좀 깎아 주세요.** (Jom ggagga juseyo.) for multiple items can lead to a more favorable price and a memorable exchange with the vendor.

 

In trendy areas like Hongdae, known for its independent streetwear boutiques and youthful vibe, the shopping experience is generally more contemporary. While direct bargaining might be less prevalent than in traditional markets, polite inquiries about discounts or bundle deals during promotional periods are generally well-received. These are places where fashion trends are born and evolve rapidly, often influenced by the city's dynamic street art and music scene.

 

Conversely, upscale shopping destinations such as department stores like Galleria or luxury brand boutiques in Apgujeong Rodeo operate on a different level. Here, prices are typically fixed, and the focus is on premium service and curated selections. While you won't be haggling, knowing how to inquire about sizes or specific items remains essential. The emphasis is on a sophisticated shopping journey, often complemented by impeccable customer service.

 

Online shopping has become a massive part of the Korean retail landscape, with platforms like Coupang and Gmarket offering unparalleled convenience and variety. While direct negotiation is not possible on these sites, shoppers can leverage flash sales, use discount coupons, and take advantage of loyalty programs. The ease of browsing vast catalogs and having items delivered swiftly is a major draw, reflecting the nation's advanced digital infrastructure and consumer habits.

 

Ultimately, combining these linguistic tools with an awareness of cultural shopping norms will allow you to navigate Korean fashion with confidence and enjoyment. Whether you're hunting for unique vintage finds in a flea market or exploring the latest trends online, these expressions are your key to a richer, more rewarding shopping adventure.

 

Shopping Venue vs. Language Use

Shopping Venue	Typical Price Setting	Bargaining Potential	Key Phrases to Use
Traditional Markets (e.g., Namdaemun, Dongdaemun)	Variable	High, especially for multiple items or cash payments	;좀 깎아 주세요 (Jom ggagga juseyo); 현금으로 얼마나 싸게? (Hyon-geum-eu-ro awl-ma-nah ssah-geh?)
Streetwear Boutiques (e.g., Hongdae)	Mostly Fixed, some promotions	Limited, subtle inquiries might work	;이거 얼마예요? (Igeo eolmayeyo?); 혹시 할인하는 거 있어요? (Hoksi halinghaneun geo isseoyo?)
Department Stores & Luxury Boutiques (e.g., Galleria, Apgujeong Rodeo)	Fixed	None	;이거 얼마예요? (Igeo eolmayeyo?); 더 큰/작은 사이즈 있어요? (Deo keun/jageun saijeu isseoyo?)
Online Shopping Platforms (e.g., Coupang, Gmarket)	Fixed (dynamic pricing, sales)	N/A (look for coupons, flash sales)	N/A (utilize platform features like coupons, sales)

Frequently Asked Questions (FAQ)

Q1. Is it common to bargain in all Korean clothing stores?

 

A1. No, bargaining is primarily common and expected in traditional markets and smaller roadside stalls. Department stores, chain retailers, and brand boutiques generally have fixed prices.

 

Q2. What is the best way to ask about the price of an item?

 

A2. You can use "이거 얼마예요?" (Igeo eolmayeyo?) for the item in front of you, or "저거 얼마예요?" (Jeogeo eolmayeyo?) for an item further away.

 

Q3. Can I try on clothes before buying them?

 

A3. Yes, most clothing stores have fitting rooms. You can ask "이거 입어 봐도 돼요?" (Igeo ibeo bwado dwaeyo?).

 

Q4. How do I find out where the fitting room is?

 

A4. You can ask "탈의실은 저기에 있어요." (Taruishileun jeogie isseoyo.) which means "The fitting room is over there," or more directly, "탈의실 어디로 있어요?" (Taruishil eodiro isseoyo?) meaning "Where is the fitting room?".

 

Q5. What if the size I need isn't available?

 

A5. You can inquire about other sizes by saying "더 큰/작은 사이즈 있어요?" (Deo keun/jageun saijeu isseoyo?), meaning "Do you have a bigger/smaller size?".

 

Q6. How do I politely ask for a discount?

 

A6. In places where bargaining is acceptable, you can say "좀 깎아 주세요." (Jom ggagga juseyo.), which means "Please give me a discount."

 

Q7. Are there specific times for sales?

 

A7. Sales seasons exist, similar to other countries. You can ask "세일 언제 해요?" (Seil eonje haeyo?) or "혹시 할인하는 거 있어요?" (Hoksi halinghaneun geo isseoyo?) to check for current promotions.

 

Q8. Do Korean stores accept credit cards?

 

A8. Yes, credit cards are widely accepted, especially in established stores. You can confirm by asking "카드 돼요?" (Kadeu dwaeyo?).

 

Q9. What should I say if I decide to purchase an item?

 

A9. You can say "이걸로 살게요!" (Igeollo salgeyo!) meaning "I'll buy this!" or "이거 주세요." (Igeo juseyo.) meaning "Please give me this."

 

Q10. Can I get a receipt?

 

A10. Yes, just ask "영수증 주세요." (Yeongsoojeung juseyo.).

 

Q11. What if I need to exchange an item later?

 

Decoding Prices and Discounts

A11. You can inquire about the possibility of an exchange by asking "교환 가능해요?" (Gyohwan ganeunghaeyo?).

 

Q12. Is it possible to get a refund?

 

A12. You can ask "환불 가능해요?" (Hwanbul ganeunghaeyo?). However, be aware that refunds may not be possible for sale items, so check the store's policy.

 

Q13. What are some popular areas for shopping in Seoul?

 

A13. Popular areas include Myeongdong for cosmetics and trendy fashion, Hongdae for youth culture and independent boutiques, Gangnam for upscale brands, and Dongdaemun for wholesale markets and late-night shopping.

 

Q14. What is "Athleisure" fashion in Korea?

 

A14. Athleisure is a style that blends athletic wear with everyday clothing. In Korea, this often means stylish leggings, hoodies, comfortable sneakers, and sports-inspired jackets worn as fashion statements.

 

Q15. Are Korean fashion trends influenced by K-pop and K-dramas?

 

A15. Absolutely. K-pop idols and drama actors often set trends with their distinctive styles, which are widely emulated by consumers.

 

Q16. What does "oversized clothing" mean in Korean fashion?

 

A16. It refers to clothing items that are intentionally larger than standard sizes, featuring loose, baggy silhouettes for a relaxed and fashionable look.

 

Q17. How important are accessories in Korean fashion?

 

A17. Accessories are very important. They are used strategically to complete an outfit, with items like glasses, hats, scarves, and jewelry often being key elements.

 

Q18. Is sustainability a growing trend in Korean fashion?

 

A18. Yes, there is an increasing focus on sustainable and eco-friendly practices within the Korean fashion market, reflecting a global shift in consumer awareness.

 

Q19. What is the difference between "이거" and "저거"?

 

A19. "이거" (igeo) refers to something close to the speaker, while "저거" (jeogeo) refers to something further away from both the speaker and the listener.

 

Q20. Can I ask for a discount on a single item in a market?

 

A20. While it's more common to get discounts when buying multiple items, you can politely try asking "좀 깎아 주세요." (Jom ggagga juseyo.) even for a single item, though success might be less likely.

 

Q21. What does the term "monochromatic outfit" refer to?

 

A21. A monochromatic outfit consists of clothing and accessories all in the same color or in varying shades of a single color, often seen as a sophisticated and stylish choice.

 

Q22. Are online shopping platforms reliable for clothing purchases in Korea?

 

A22. Yes, major platforms like Coupang and Gmarket are very reliable and offer a wide variety of clothing options with consumer protection policies.

 

Q23. What is the typical return policy for clothing in Korea?

 

A23. Return policies vary by store. Generally, exchanges are easier than refunds, and sale items are often final sale. It's best to check the store's policy or ask before purchasing if you anticipate needing to return an item.

 

Q24. How can I say "I like this" in Korean?

 

A24. You can say "이거 좋아요." (Igeo joayo.) which translates to "This is good" or "I like this."

 

Q25. What does "K-culture" influence mean for fashion?

 

A25. K-culture's influence means that styles popularized by K-pop music, K-dramas, and Korean movies often become mainstream fashion trends, affecting clothing choices and aesthetics.

 

Q26. Are there specific phrases for asking about a particular item's material?

 

A26. You can ask "이거 무슨 재질이에요?" (Igeo museun jaejil-ieyo?) which means "What material is this made of?".

 

Q27. What is the general attitude towards foreign shoppers in Korean stores?

 

A27. Generally, foreign shoppers are welcomed. While English proficiency varies, staff are usually helpful, and knowing a few basic Korean phrases can greatly improve communication and create a positive interaction.

 

Q28. What if I need to return an item due to a defect?

 

A28. For defective items, returns or exchanges are usually handled more leniently. You can use "이거 불량이에요." (Igeo bullyang-ieyo.) meaning "This is defective," along with phrases for exchange or refund.

 

Q29. How do Koreans typically pay for high-value items like designer clothing?

 

A29. Credit cards are very common, often with installment payment options available, especially for more expensive purchases. Cash is also accepted.

 

Q30. What is the best way to keep up with current Korean fashion trends?

 

A30. Following Korean fashion influencers on social media (like Instagram), watching K-dramas and K-pop music videos, and browsing popular online fashion platforms are great ways to stay updated.

 

Disclaimer

This article provides general information and common phrases for shopping in Korea. Actual shopping experiences may vary based on location, store policy, and individual circumstances. It is always advisable to confirm details directly with the retailer.

Summary

This guide equips you with essential Korean phrases for shopping for clothing, covering inquiries about products, prices, sizes, fitting rooms, and discounts. It highlights the growing South Korean fashion market, current trends, and provides context for using these phrases in different shopping environments, from traditional markets to online platforms, aiming to enhance your shopping experience.